Micro Gym Owners Who Are Working Too Hard for Too Little
STOP TRADING HOURS FOR CHECKS.
START BUILDING A GYM BUSINESS THAT ACTUALLY PROFITS.
Join the Live Workshop for only $17
On Friday, April 24th @ 2pm EST, Joe DeFranco and Chris Tutela are hosting a live workshop revealing the exact system they've used to build highly profitable, multiple six-figure gyms — and how you can start installing it in your gym this month!
100% Money Back Guarantee
If you show up for the workshop and genuinely don't find value, reach out, and we'll refund you. Simple!
YOU BUILT THIS GYM BECAUSE YOU LOVE WHAT YOU DO!
The coaching. The results. Watching someone lift more than they ever thought possible, move better than they have in years, show up three months later looking and feeling like a different person. That's why you got into this.
But right now, the business side might be telling a different story.
You're collecting payments by hand. Tracking sessions on your phone or in a notebook. Signing up two or three new clients a month and calling it a win — because every person you lose feels like a gut punch. You're on the floor by 5am, you're still there at 8pm, and your seventh day is "admin." You can't take a day off without the income stopping completely. Can't visit family. Can't travel. And you haven't had real quality of life in longer than you want to admit.
You know where you want to go. You know you're going to get there. You just have no clue how to get from here to there — and nothing you've tried so far has given you the full picture.
That's not a motivation problem. You're already working harder than almost anyone you know. It's a systems problem. And that's exactly what this workshop fixes.
The Gym Owners who break through aren't working harder than you. They just started using systems and frameworks that are built to scale!
They have a front-end offer that brings in new clients predictably every month. They have a marketing system that runs whether they're on the floor or not. They have recurring revenue that doesn't evaporate every time someone cancels. And they have coaches who helped them install all of it — not hand them a template and disappear.
On April 24th @ 2pm EST, Joe and Chris are showing you exactly how that system works. Live. For $17.
 WHAT YOU'LL LEARN DURING THE WORKSHOP
- How to build a high-ticket front-end offer that attracts 15–20 new clients every month at $597+ — without discounting, guessing, or hoping someone wanders in
- The gym marketing system that generates consistent, predictable leads through paid ads, organic content, and internal referrals — working together on a schedule, like clockwork
- How to design a group training program that gets clients better results, keeps them longer, and lets you coach more people per hour without sacrificing quality
- The 5 components every gym business must systematize — lead generation, nurture, sales, fulfillment, and retention — and how to install each one
- The conversion process that turns a 6-week front-end client into a 12-month recurring member, and the math that shows you exactly how this builds to $300K–$400K/year
- How to start getting off the floor — so the gym runs when you're not in it, and your life starts looking like you actually own a business instead of being owned by one
This is for you if:
- You own or are building an independent, performance- or strength-based gym — not a franchise, not a big box
- You're working hard but feel like you're running on a hamster wheel — lots of effort, not enough forward movement
- You've tried things on your own — Facebook ads, organic posts, maybe a sales course — and got pieces, not the whole picture
- You're ready to stop treating your gym like a side gig and start running it like a real business
- You're willing to implement, show up, and trust a process that's already working for gym owners who were exactly where you are
Meet Your Hosts
JOE DEFRANCO
Joe DeFranco stands as a force that has forever reshaped the terrain of fitness.
As a globally recognized strength and conditioning coach, his pioneering vision has revolutionized both the athletic performance and gym industries. He transformed a modest 500-square foot space into one of the most highly-sought-after performance training gyms for athletes from around the world, popularizing garage gyms.
It's safe to say Joe's influence is evident worldwide. The footprint of his work can be felt by top global athletes, gym owners, and fitness professionals throughout the industry, and DeFranco's Gym is widely regarded as an international beacon of excellence.
Presently, Joe channels his wisdom into empowering others, embodying fitness transformation through education and inspiration.
CHRIS TUTELA
Rising from the ashes of a life entangled in family addiction and personal struggle, Chris Tutela sculpted not just his physique but also his life through discipline, resilience, and an unyielding pursuit of knowledge.
What makes Tutela Training Systems different is the relentless focus on getting clients results. Unlike many gyms who are happy just collecting membership fees, Chris ensures every system in his business is aligned towards true fitness for every member.
As a result, his once-humble gym which had just six clients at one point now proudly hosts over 200 members and annually generates over half a million dollars in revenue.
Today, his mission is crystal clear: to empower other gym owners to create prosperous businesses that truly transform lives, just as fitness transformed his.
Here's what $17 gets you...
- The live workshop on April 24th @ 2pm EST: The complete Iron Business Blueprint framework delivered by Joe and Chris, with real numbers, real examples, and Q&A!
- The full system: front-end offer design, gym marketing, group training program design, and the 5-component business model!
- Your scholarship application:Â Every paid attendee automatically qualifies to apply for a scholarship to the 90-Day Iron Business Blueprint coaching program!
That last piece is what makes this different. The workshop is the entry point. The scholarship is the real opportunity.
This workshop is live, on April 24th, and it's the only way to submit a scholarship application for this cohort. We keep IBB cohorts small by design. Personalized weekly coaching only works that way. When spots fill, the application window closes. The next opportunity means another 90 days behind the gym owners who registered today.
$17 reserves your seat and submits your scholarship application. Friday, April 24th @ 2pm EST · Live Only · Limited Scholarship Spots
Is this just a pitch webinar?
I've been burned by coaching programs before. Why is this different?
I don't have my own gym yet. Is this still for me?
How does the scholarship work?
What if I can't make it live?
Is there a guarantee?
You already know how to train people. Let us show you how to build the business around it.
One workshop. One decision. $17.
$17 reserves your seat and submits your scholarship application. Friday, April 24th @ 2pm EST · Live Only · Limited Scholarship Spots
